Hi, I'mDarrell Kramin
I help businesses grow with smart digital marketing and automation strategies that actually move the needle.
About Me
Hey, I’m Darrell — a digital marketing strategist and builder with over 13 years’ experience turning business goals into real growth. My journey started in hands-on roles running campaigns, but I quickly got obsessed with making things more efficient and automated.
Whether it’s designing high-impact paid campaigns, building automation workflows, or rolling out new tools, I’m happiest when I’m helping clients and teams achieve more with less busywork. My experience spans across healthcare, SaaS, and small businesses, where I've focused on delivering tangible results.
If I’m not learning a new AI trick or figuring out a way to track ROI better, you’ll probably find me brainstorming the next tool to save time for busy marketers.
My Skills
Featured Projects
Marketing Lighthouse
A digital marketing agency website built on WordPress, showcasing services and case studies.
SipDark
A premium dark spirits and whiskey tasting experience platform, connecting enthusiasts with curated selections.
Harmony Wellness & Co
Led e-commerce strategy for a wellness supplement brand, developing Shopify store with optimized product pages and conversion funnels.
Minnesota Elks Passport
A digital passport platform for Minnesota Elks members to collect stamps, earn achievements, and explore lodges across the state.
Magic Storymaker
An AI-powered children's storybook generator that creates unique stories from simple prompts.
PDF Navigator
An intuitive AI-powered tool to navigate, search, and interact with your PDF documents seamlessly.
Top Appliance Picks
A comprehensive appliance review and affiliate content site, featuring AI-generated product recommendations and detailed buying guides.
AI Adviser
Transform your job search with AI-powered career tools. Generate ATS-optimized resumes, personalized cover letters, and compelling bullet points in seconds.
And Many More...
I work with various technologies and platforms including React Native, HTML/CSS, custom integrations, and more specialized projects.
Work Experience
Senior Digital Marketing Manager
Leading comprehensive digital marketing initiatives for medical device innovation. • Developing patient engagement strategies that increase awareness and adoption • Building advanced analytics dashboards and automation workflows to optimize campaign performance • Managing multi-channel campaigns across Meta, Google, and LinkedIn to enhance brand visibility • Collaborating with clinical teams to translate complex medical benefits into compelling patient messaging
Founder & Digital Strategist
Founded and scaled a full-service digital marketing agency specializing in WordPress and SEO strategies. • Developed comprehensive digital marketing strategies that have driven measurable growth for client portfolios • Implemented advanced automation using Make/Zapier to streamline operations and improve efficiency • Built custom analytics reporting systems and optimization frameworks • Managed diverse client portfolio across healthcare, e-commerce, and professional services
Delivery Manager Paid Media (XO)
Spearheaded paid media strategy and execution for pharmaceutical marketing initiatives. • Managed enterprise-level campaigns across Google, Meta, and programmatic platforms • Leveraged advanced data analytics and reporting to optimize campaign performance and ROI • Advanced new capabilities across the enterprise, focusing on automation and AI-driven insights • Collaborated with cross-functional teams to ensure compliance with healthcare advertising regulations
Digital Strategy Lead
Oversaw comprehensive B2B & B2C digital strategy development for diverse client portfolio. • Led analytics implementation and team management for multi-million dollar accounts • Delivered data-driven recommendations that increased client conversion rates by an average of 35% • Developed UX/UI optimization strategies that improved user engagement and retention • Managed team of 6+ digital specialists while maintaining hands-on involvement in strategy execution
Digital Marketing Manager
Developed and executed comprehensive digital marketing strategies for healthcare and finance sectors. • Implemented SEO/SEM strategies that increased organic traffic by 150% for key client accounts • Improved conversion paths and UX/UI designs, resulting in measurable KPI improvements • Built custom analytics reporting systems using Google Analytics and data visualization tools • Generated significant revenue growth through targeted paid media campaigns and content marketing initiatives
Founder & CMO
Founded and built a premium dark spirits and whiskey e-commerce platform from concept to launch. • Developed comprehensive brand strategy and positioning for premium spirits market • Built and launched Shopify-based e-commerce platform with optimized conversion funnels • Created content marketing strategies focusing on whiskey education and tasting experiences • Established relationships with premium distilleries and curated exclusive product selections
Get In Touch
Contact Information
Current Status
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For now, reach out directly via email or LinkedIn.